Blancco Appoints VP of Global Pathways

Blancco Technology Group announced Jim Elder as its Vice President of Global Pathways. Elder will lead Blancco’s global partner ecosystem and drive a channel-first strategy in alignment with the company’s objectives.

As the VP of Global Pathways, Elder will focus on building and expanding Blancco’s relationships with OEMs, GSIs, solution providers, and tech alliance partners to construct a strategic balance within its business pathways in alignment with the company’s growth goals.

Elder spent five years at NetApp, where he served as the Channel Chief for the Americas Partner Organization. Before NetApp, Elder held sales leadership positions at SanDisk (acquired by Western Digital), Hewlett-Packard Enterprise, AMD, IBM, and Seagate.

Blancco’s partner program is designed to accelerate investment in partners that are aligned with the company’s vision and pursue complementary go-to-market strategies. The program features a single-tier structure that focuses on four sales motions – sell, service, build, distribute – to provide a quicker onramp for companies across the channel partner ecosystem, including MSPs, solutions providers, global system integrators, distributors, resellers and OEMs.

The company is committed to a channel-first strategy and aims to generate more than 70 percent of its enterprise deals through partners as it expands.

Partner benefits include deal registration across all partner types, structured incremental discounts, priority partner initiatives, and more.

To learn more about Blancco’s global partner program, visit