Celona Updates Global Channel Program

Celona, a private 5G networks pioneer, announced the Celona Frequency partner program. This expansion of its global channel program introduces new tiers, training and marketing resources, and makes use of a global agreement with TD SYNNEX to allow resellers, MSPs and their customers in the rapidly-growing, private 5G market.

The expansion comes in support of the recent uptick in global adoption of Celona’s 5G LAN solution by enterprises seeking to securely modernize wireless infrastructure.

Since launching its channel program in 2022, Celona has grown its channel network to more than 150 partners, worldwide, with new partners signing up at a regular cadence. The company has partnered with GSIs such as NTT DATA ,Capgemini, HCLTech and Tech Mahindra. In Europe, Celona has partnered with companies such as Alcadis, Alternetivo, Clarus Networks, Telonic and Xantaro. Celona also expanded into China through partnerships with Xingtera, CBN and Inspur. Additionally, Celona has established key relationships in Korea (Rhodos Consulting), Japan (Sojitz Tech-Innovation), Saudi Arabia (stc) and LatAm (Axity, Indeplo and Inpro Telecom).

“The private 5G market is experiencing explosive growth, making Celona’s innovative 5G LAN solution an essential addition to our comprehensive portfolio of vendor solutions,” said Cheryl Day, SVP of new vendor acquisition and global solutions, TD SYNNEX. “Our relationship with Celona will enable our vast network of partners to offer new solutions and value-added services to enterprises worldwide. We’re excited to play a pivotal role in accelerating the adoption of private 5G across industries to help organizations unlock new levels of performance, reliability and security in their network infrastructure.”

Key enhancements to the Celona Frequency Partner Program include:

  • Tiered structure with increased benefits for top-performing partners.
  • Formal sales and technical certification programs.
  • Expanded training and enablement resources.
  • Global distribution agreement with TD SYNNEX.

The tiered program offers partners a clear path to unlock additional benefits such as joint marketing and dedicated resources as they grow their Celona business. New training programs will enable partners to develop in-house private 5G expertise. The program also gives Celona customers broader access to Celona’s technology through trusted local partners. Enterprises can now standardize on the Celona 5G LAN, globally, with consistent support across regions.

“The phenomenal growth of our partner ecosystem reflects the rapidly growing demand we’re seeing for enterprise private 5G,” said Rob Mustarde, SVP worldwide sales, Celona. “With this expanded Celona Frequency program, we’re enabling our partners to accelerate their business opportunities in this developing market. Together we’re advancing a new era of enterprise networking that is fundamentally transforming how businesses operate.”

The Celona Frequency partner program is immediately available to new and existing partners.