Channel Mechanics Launches SaaS Channel Enablement

Channel Mechanics has announced the U.S. launch of its flagship platform, channelIT, a cloud-based channel enablement SaaS solution.

channelIT gives manufacturers and vendors tools, data and insights for market promotions and sales programs, enabling communication between all tiers in the channel.

channelIT is comprised of a number of distinct modules for maximum customization based on offer types and where the customer lies in the channel. Companies that sell through the channel can deploy individual product or bundled promotional offers to a wide range of customers, and track in real-time the success of those promotions.

“Channel Mechanics has given us insight to best practices for managing deal registration, so that we could design and run the best program possible,” said Bill Parks, CIO at Sonus Networks, one of Channel Mechanic’s initial customers. “This type of support can reduce operational issues and increase our partner loyalty.”

Channel account managers spend the majority of their time on operational issues. This is time that should be spent on strategic work such as establishing partner relationships, assessing program success or designing offer programs – which accelerates the revenue generation process. channelIT handles the validation process upfront and blocks erroneous transactions within the reseller portal.

“Our company is comprised of channel experts who have been in the industry long-term, so we know the pain points at every level in the channel,” said Channel Mechanics CEO Kenneth Fox. “We developed channelIT to fully solve these pain points. Our goal is to make selling through the channel significantly easier.”