The move continues Cisco’s transformation from hardware vendor to services powerhouse. Cisco’s collaboration portfolio already includes WebEx and Spark, which it sells directly to end users via channel partners, but BroadSoft will give it the ability to target a much larger base of companies, including large enterprises, via deep relationships with service providers.
Rob Salvagno, vice president of corporate business development at Cisco, discussed synergies in a company blog post.
“Collaboration is the first step to business digitization and BroadSoft has partnerships with over 450 telecom carriers in 80 countries — including 25 of the top 30 globally — to 19+ million BroadSoft business subscribers,” he said. “BroadSoft’s portfolio is complementary to our existing on premises and enterprise-centric hosted collaboration solutions (HCS), as well as Cisco’s overall cloud investment strategy.”
BroadSoft was founded in 1998 and went public in 2010. This deal is expected to close during Cisco’s first quarter calendar year in 2018.