Comcast Business announced the successful integration of its channel sales organization, with Nitel. This news marks a milestone in the company’s strategic acquisition, and reinforces its commitment to further empowering partners.
The integration – which occurred in less than 90 days after their merger – unites Comcast’s global scale and managed solution expertise with Nitel’s channel-first agility and AI-optimized digital and customer experiences. This results is a unified, partner-centric organization that is designed to accelerate growth, engagement and differentiated value to enterprise customers.
“We moved quickly and intentionally in close alignment with our partners’ needs,” said Terry Connell, SVP and chief sales officer, Comcast Business. “This integration is about making it easier to do business with us – faster quoting, broader solutions and smarter digital experiences. Together, our Comcast Business Solutions Advisor program is delivering more value, more efficiently, than ever before.”
Key benefits of the combined Comcast Business Solutions Advisor program include:
- Nitel’s quoting and aggregation platform.
- Suite of connectivity, cybersecurity and cloud solutions from technology vendors, in one place.
- Nitel’s digital platform, for accessing critical network visibility and performance metrics through an intuitive interface.
The new channel structure also introduces enhanced partner programs, a unified commission model, a new partner tier model (executive, signature and trusted advisor) and expanded support resources, all focused on driving enterprise growth and rewarding partner success.
“This is more than an integration – it’s a transformation,” said Matt Fassnacht, VP and channel chief, Comcast Business. “We’re building a channel-first future that’s faster, smarter, and more aligned with how partners want to work. Together, we are making it easier for partners to work with us and adding more value for our customers.”
With the news, Comcast Business underscores its position as a trusted partner for scalable, secure and intelligent enterprise solutions.
