ConnectWise, a provider of business automation software for technology solution providers (TSPs), announced the launch of the ConnectWise Partner Program, which will first focus on helping partners grow their cybersecurity practice.
TSPs, including managed service providers (MSPs), will have access to exclusive offerings, resources and support to help them improve profitability and scale and meet growing market demand for managed cybersecurity solutions.
The ConnectWise Partner Program was developed to support TSPs looking for a strategic partner to help them build, grow and sustain a profitable services practice. More specifically, the program serves three key objectives:
- to help TSPs build a more strategic, trusted relationship with their clients
- to provide a world-class experience for partners and their clients
- to help partners introduce new value-added services to their clients while accelerating partner business growth.
Cybersecurity is an area of opportunity for TSPs that want to attract new clients and improve retention and satisfaction among their existing ones. Recent research on SMBs shows cybersecurity is the top priority for 42 percent of them, with 89 percent saying it’s one of their five priorities.
With its initial focus on cybersecurity, the program expands ConnectWise’s commitment to delivering leading technology and services to the partner community. ConnectWise is taking a proactive role in driving partner business growth through the program. Central to this is the introduction of the Partner Development Manager role, which is dedicated to helping partners accelerate sales of managed cybersecurity services.
Program participants at all levels will benefit from a range of benefits: the partner development manager, no-cost internal use licenses, market development funds, co-op marketing funds, a free marketing concierge, and more while leveraging ConnectWise’s experience in the cybersecurity discipline.
As partners advance through each of four journeys, they will take advantage of increased benefits designed to accelerate sales and marketing impact.
Partners who wish to join the ConnectWise Partner Program for Cybersecurity can learn more by asking their account manager, registering for the webinar, Take your Cybersecurity Practice to the Next Level, or by attending in-person or virtually IT Nation Secure, taking place from June 21 –23, Orlando.