Dashlane has revamped its partner program to offer channel partners training, sales incentives and rebates. The company also appointed Tom Laffaye as director of channel sales to focus on scaling the program, officials said.
The new program features a points-based system that rewards performance across sales, engagement and customer success, and is meant to drive adoption of Dashlane Omnix, the company’s intelligent credential security platform designed to protect employees from credential-based attacks.
Partners earn points by hitting sales milestones, completing certifications and training, and running marketing campaigns. The more points partners rack up, the more perks they unlock. The program’s three tiers are Core, Preferred and Strategic.
Laffaye will “spearhead efforts to engage and enable existing partners, expand Dashlane’s channel ecosystem, and build a dedicated team to support partner success,” the company said. He has more than a decade of experience in global channel strategies and previously held leadership roles at Jamf, OneLogin, Okta and Censys.
“Our new [partner] program structure ensures all partners, regardless of size, can tap into the full resources and benefits available to them to maximize their success,” said Laffaye. “We see tremendous potential in putting partners at the center of Dashlane’s growth as the global partner ecosystem continues to be crucial in helping businesses stay ahead of growing threats.”
