DIRECTV for Business announced the nationwide launch of its new streaming TV solution for small businesses, with plans to eventually expand the offering to larger business locations.
The solution is targeted for small businesses that have a high-speed broadband connection, particularly for those in metropolitan areas where satellite installation may not be possible due to landlord restrictions or line-of-sight issues in high-rise buildings. The DIRECTV for Business website will offer tools to help business owners determine if streaming or satellite is a better option for their location, such as a shop or retail store, local bar or restaurant, private office, medical waiting room, gym or salon, the company said.
The new streaming TV option includes access to DIRECTV’s collection of more than 140 free ad-supported television channels that feature live and on-demand content from movie studios, TV programmers, news organizations, sports leagues and local broadcast station groups. These include ABC and The Walt Disney Co., CBS and Paramount, NBC and NBCUniversal, FOX and Fox Corp., Warner Bros. Discovery, AMC Networks, A+E Networks, the NBA, ACC Digital Network, FOX Sports, international soccer, cricket, rugby and other leagues and conferences.
“DIRECTV for Business has been undergoing the same digital transformation as our consumer platform, and the launch of our new streaming TV for business option gives small business owners more choice and flexibility to help them find the best fit for the best TV experience,” said Doug Eichler, SVP. “From entertaining current customers to attracting new ones, TV can play an important role in the success of your business, and now you can get the ultimate entertainment experience of DIRECTV via streaming or satellite.”
The new offering is the latest in DIRECTV for Business’ commercial streaming evolution. DIRECTV Hospitality and Google recently announced a partnership to bring a personalized streaming experience to hotels nationwide by integrating Google TV’s business-to-business version of the Android TV operating system into DIRECTV’s Advanced Entertainment Platform, with full deployment scheduled this year.
