Email security provider EasyDMARC has launched Touchpoint, a lead generation and sales enablement tool designed specifically for MSPs. Touchpoint is designed to equip MSPs with AI-driven insight and automated outreach capabilities, allowing them to identify, engage and convert new business opportunities more efficiently. The platform is intended to make it simple for MSPs to showcase the value of email security solutions, particularly DMARC protection, to prospects and clients, the company said.
As an email authentication platform, EasyDMARC is designed to help MSPs streamline domain management and provide capabilities like organizational control, domain grouping and access management. EasyDMARC also offers a comprehensive sales and marketing enablement program. The features are available to MSPs on a scalable platform with a flexible pay-as-you-go pricing model, company officials said.
“Being on the field and talking directly with MSPs gives us invaluable insights,” said Mike Anderson, global channel sales director at EasyDMARC. “Touchpoint was developed based on that feedback—combining AI-powered insights with real MSP needs to help partners engage clients more effectively and grow their business.”
EasyDMARC is a cloud-native B2B SaaS that’s designed to solve email security and deliverability challenges. The company’s advanced tools, such as the AI-powered DMARC Report Analyser, DMARC, SPF, DKIM cloud management solutions, and email source reputation monitoring, are intended to help customers protect domains and maintain strong email health.
