Effortless Hires Solutions Engineer to Aid Channel Sales

By
Gerald Baldino
-
Cloud and security provider Effortless has hired Aric Applefield as a senior solutions engineer.

The appointment continues Effortless’s national growth and its expansion within the channel.

“When I first heard of Aric joining the Effortless team, I was over the moon,” said Brandon Chong, director of sales engineers at Effortless. “Aric’s knowledge and experience in our space will be critical to the growth and success of Effortless and I could not be happier to have him as part of our family.”
Before Effortless, Applefield was vice president of business development at RedWire Broadband, COO of SimpleSignal, and in strategic programs at Xceptional. Overall, he has 27 years of sales, operations and marketing experience.

In his new role, Applefield will help support the channel team and help identify solutions for partners through his engineering background.