Ericom Software has announced several new partnerships, further strengthening the company’s commitment to its channel-only go-to-market strategy.
Following the appointments in 1Q20 of Michael Santacross, director of channels, Americas, and Matthew Howes, director of channels, EMEA, Ericom has expanded its global reach with distribution partners including Tech Data, Arrow Electronics, e92plus, K.K. Ashisuto and Softprom, and security-focused resellers such as ICM Cyber, Optiv Security, and Red River.
Channel partners, including MSSPs and specialized security-focused resellers, are leveraging Ericom’s cloud-delivered and on-premises zero trust secure web and application access solutions to bolster their clients’ defenses against aggressive threats as they’ve moved to remote work due to the COVID-19 pandemic.
Earlier this year Ericom launched an online education platform with courses and certifications to ensure that partner reps are well-versed in Ericom’s products and solutions. In addition to online education and training, partners now have access to a variety of sales enablement tools and resources to successfully market and deploy Ericom’s cloud services and security software. Resources such as joint webinars, content and collateral, events and co-marketing activities are providing channel partners with valuable content to leverage in their marketing efforts.
In addition, Ericom’s footprint has continued to expand in the Asia-Pacific region, where it works closely with channel partners in a number of countries to deliver zero trust security solutions.