Exabeam, a provider of intelligence and automation for security operations, has unveiled the next evolution of its APEX Partner Program to address “persistent industry frustrations” around rigid tiering, limited autonomy and inconsistent regional support. The new program reflects insight gathered via partner polling, one-on-one interviews and other measures, the company said.
“Too many programs in the market are rigid, complex and disconnected from what partners actually need,” said Craig Patterson, global channel chief. “We listened, and we built something different. APEX prioritizes competency over contracts, enablement over transactions, and collaboration over assumptions. With 97 percent of our business running through the channel, this is a structural reinvention, co-designed with partners.”
The program aims to offer partners greater flexibility, faster onboarding and deeper collaboration via a streamlined, competency-based framework.
“We believe the best outcomes are achieved with customer-obsessed partners, by design,” said Chris O’Malley, CEO. “The Exabeam APEX Partner Program represents more than a relaunch—it’s a renewed commitment to being a truly partner-first company.”
Exabeam’s partner survey conducted during the first quarter set out to identify the specific needs of VARs, MSPs and MSSPs. Information gathered also helped the company introduce two new routes to market: TSDs and a dedicated referral track for consultants, advisers and ecosystem alliances, the company said.
The APEX Partner Program has also shifted to a competency-based tiering model that rewards performance, not just sales volume, by “aligning advancement with strategic enablement and technical expertise,” officials said. Advancement is earned through technical certifications, specializations and customer success, with training and certifications aligned with Exabeam’s products.
The program also has a local flexibility component that allows regions to add or waive requirements based on local market realities, the company said.
