HP announced its new HP Amplify program for partners. HP Amplify AI is a customizable program designed to boost partner capabilities in achieving positive AI outcomes. It offers AI guidance, tools, resources, training, certification and other enhancements such as AI-powered tools, refreshed HP Future Ready AI MasterClass content (in multiple languages) and the global expansion of HP’s Business Partner program.
“HP is at the forefront of the future of work, delivering trusted experiences that empower growth and focus on meaningful tasks. As AI transforms industries, we are committed to supporting our partners with AI knowledge, certification, and tools,” said Kobi Elbaz, the SVP and GM, global Channel, sales innovation and operations with HP. “Collaboration with our partners fuels growth and enhances capabilities, leading to more meaningful customer experiences and outcomes.”
HP Amplify AI will support partners in their AI-centric advisory roles for customers. The persona-based program is tailored to enhance unique partner capabilities and drive AI outcomes. Launching on Nov. 1, the program will include the Amplify AI HUB, a centralized resource for AI training, certification and tools that extends role-based opportunities to help partners more effectively sell AI devices and solutions.
Eligible partners can also benefit from coaching and practical use cases that illustrate how AI PCs can improve productivity and drive positive customer outcomes. Partners can gain certification opportunity and recognition for HP AI proficiency and AI-powered sales tools to track their progress. By developing the necessary AI credentials, partners can support customers on their AI journey and future-proof their businesses with AI-powered products and solutions.
Additionally, as refresh cycles present a significant opportunity for partners and customers to prepare for future AI advancements, HP is also delivering targeted sales resources to foster the adoption of HP AI products and solutions while driving business growth for partners and their customers. The HP Amplify program drives partner development through a simplified global structure, rewarding performance, collaboration, and capabilities. To provide a clear path to membership, HP has expanded the HP business partner program globally by taking on a larger community of non-HP Amplify partners and boosting SMB growth via Distributors.
HP’s business partner program offers partner accreditation, brand visibility and streamlined processes for CX. Participants will benefit from quick onboarding and a consistent global digital experience with instant pricing, product details, training materials and sales and marketing resources.
