HP announced new benefits that are designed to accelerate partner growth, via the Amplify partner program. Amplify was launched in 2020 as a global partner program for driving dynamic partner growth to deliver more consistent end-customer experiences and outcomes.
With these changes, channel partners will gain access to role-based AI training and certification, as well as new growth opportunities in AI data science. Other new elements include a new future-ready AI “MasterClass,” powered by HP University; new growth play for AI data science partner benefits; a streamlined membership track architecture and the Amplify Impact sustainability initiative, for distribution partners in almost 50 countries.
These and other elements are designed to deliver a streamlined, easy-to-navigate global structure that rewards partners based on three pillars: performance, collaboration and capabilities. Since HP Amplify’s launch, the company has previously expanded it with data insight, retail, online and impact sub-programs.
Powered by HP’s broad portfolio of more than 100 AI-enabled solutions and the company’s “Future Ready” strategy, HP noted that the program should unlock new opportunity, alongside partners, to support long-term, sustained growth.
“HP’s Amplify Partner program stands out as an industry-leading partner program – the only channel program in the industry to go beyond performance-based models – encompassing capabilities, collaboration and unrivaled performance,” said Kobi Elbaz, SVP and GM, global channel, sales innovation and operations, HP. “Partners are essential to unlocking growth opportunities and serving customers and we aim to provide the right program, the right training, and the right growth opportunities and benefits to make it easier to sell our world-class products and services. Together we have the Future Ready portfolio, operations, and partners to win.”
Launching May 1, 2024, HP’s future ready AI MasterClass will comprehensively cover topics designed to equip partners with the knowledge needed to educate and advise customers on the right AI products and solutions to meet their needs. HP is working with NVIDIA to develop the initial series of advanced training modules. Subsequent releases, involving other Alliance Partners, will aim to augment the expertise and capabilities of HP Amplify partners, enabling them to stay ahead in the swiftly changing AI landscape.
“Designers, engineers and creatives need the latest tools and capabilities to harness the potential of AI for their everyday workflows,” said Bob Pette, VP of enterprise platforms, NVIDIA. “Our work with HP will help empower their partners to utilize HP products and solutions, powered by NVIDIA, to cater to customer AI needs across the entire channel ecosystem.”
Starting in May 2024, Amplify commercial partners will have access to a new Amplify Growth Plays program built around HP’s growth categories. Combined with tools, advanced capabilities and compensation elements, Growth Plays will reward participants with tailored benefits to drive incremental partner profitability.
Based on valuable insights and feedback from its global partner community, HP continues to enhance capabilities within the Amplify program. In particular, HP introduced its latest growth play, which is focused on AI data science and designed to reward eligible partners with tailored benefits for investing in strategic focus areas beyond specializations. Additional Amplify growth plays launching on May 1 include digital services, video collaboration, and active care services.
To increase access to HP’s expanded product and service portfolio, HP is also streamlining the Amplify partner membership architecture. Beginning May 1, 2024, Amplify members will benefit from a new tailored approach to meet unique customer demands, driven by a consistent framework and two-track structure: Synergy and Power.
As part of the power partner track, HP is also introducing new distinctions for enrolled partners, power elite and global power elite, to reward partners that operate on a large scale and deliver significant revenue and capabilities.
On May 1, 2024, HP will also extend its pioneering partner sustainability assessment and training initiative, HP Amplify Impact, to distribution partners in nearly 50 countries.
For more on the HP Amplify program, click here.
