Impact Taps Cbeyond Vet to Head Channel

Impact Telecom has hired Cbeyond veteran Chris Holloway to head up the commercial channel partner program, as director of the national channel.

“Impact sees agents as partners, and we are excited about leveraging multiple reliable agent programs to extend our reach in the commercial market,” said Bob Beaty, president of Impact Telecom. “This opportunity provides Holloway with a great playground to develop a channel strategy and offer a strong support platform to agents. Strong management and a commitment to our customers will lead us to program success.”

Holloway brings more than 17 years of channel development, sales and channel campaign experience in establishing new markets. Previously, he served as regional vice president of channel development at Cbeyond, where he developed and executed channel sales strategy for the company’s bundled package and its managed, hybrid and cloud hosting services. Before that, he was the co-founder and president of sales and operations at MpACT Wholesale and Liquidators.

“I’m excited about the opportunity at Impact, which offers a combination of an amazing product portfolio, customer-centric organization, and commitment to the partner channel,” said Holloway. “We are dedicated to delivering the highest-quality services, as well as a full set of dedicated resources and channel support features to our partners. The goal is to help them expand and grow their business with Impact’s support.”

Impact, which made key purchases of Matrix Telecom and AmericaTel in 2013, recently completed the acquisition and integration of SMS solutions provider Citessentials.

“Impact is known in the marketplace for its innovation, growth, reliability, and commitment to channel services,” saidd Don Kinison, Impact Telecom’s vice president of commercial services. “Expanding our channel focus will give agents, consultants and other partners access to our extensive portfolio of domestic and international voice, messaging, and data services on our state-of-the-art VoIP network.”

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