Impartner, which specializes in partner ecosystem management solutions including marketing automation, has launched HyperscalerGTM designed to unify the partner-to-cloud-marketplace journey.
Vendors can register deals, collaborate with hyperscaler field teams and transact directly in cloud marketplaces all within a single, automated workflow. The solution is intended to result in a faster, simpler path from partner registration to closed marketplace revenue, the company said.
“By integrating the deal registration process directly into hyperscaler marketplace transactions, HyperscalerGTM gives vendors and their partners the ability to move opportunities from registration to revenue faster than ever before,” said Joe Wang, CEO of Impartner.
HyperscalerGTM was developed in partnership and with technological support from Labra, a multi-cloud GTM acceleration platform and AWS Advanced Technology Partner. As a result, the solution connects Impartner’s PRM with Labra’s native marketplace automation engine. The integration streamlines co-sell workflows, automates private offers and synchronizes revenue data across AWS, Microsoft Azure and Google Cloud Platform to give enterprises a unified view of every deal from registration to payout, officials said.
“This collaboration bridges the long-standing divide between channel, alliance and hyperscaler motions,” said Sridhar Adusumilli, CEO at Labra. “Together, we’re helping vendors and partners cut deal-to-marketplace cycles by more than half, capture greater hyperscaler incentives and eliminate the manual steps that slow cloud growth.”
HyperscalerGTM will be available on a subscription model with a base fee, plus transaction-based pricing that scales with adoption and growth. The new solution is currently available as part of Impartner’s early release window, with general availability scheduled to begin in November.
