JFrog Announces ‘Customer First’ Channel Partner Program and More

JFrog Ltd., the “Liquid Software” company and creators of the JFrog Software Supply Chain Platform, announces today – at the company’s inaugural Partner Day – a global channel partner program that makes it easier for partners to build new revenue streams.

“Our aim is to provide value to partners by allowing them to tap into our solutions and expertise, which is trusted by several Fortune 100 companies across the globe,” said Kelly Hartman, senior vice president of Global Channels and Alliances at JFrog. “We flipped the traditional investment-heavy partner model on its head because we think of our partners as strategic accomplices. Together we’ll push the boundaries of technology to conquer the multi-billion-dollar DevOps, DevSecOps, MLOps and IoT markets while helping our joint customers reach their digital transformation ambitions.”

Rather than a pyramid or tiered partner program (i.e: gold, silver, bronze), which requires upfront investments, the JFrog Global Partner Program is designed around a co-sell motion — enabling partners to learn by working hand-in-hand with JFrog solutions engineering, professional services, marketing and support teams. This “customer first” approach provides partners with the freedom to build and scale their practices while accelerating time-to-revenue.

Partners have the flexibility to choose how they want to create customer value with flexible options for each customer engagement. Partners can choose to co-sell, resell, or sell to U.S. government agencies with programs to support each motion. All program options are available along with an intuitive partner portal to simplify the engagement.

The JFrog Partner Program also provides:

  • Incentives and deal structures that give partners multiple ways to generate more revenue.
  • Dedicated partner managers from the start of the journey for seamless onboarding.
  • Engaged JFrog sales and technical teams to support each qualified opportunity.
  • Curated sales and technical enablement to get partners trained on the JFrog Platform.
  • Jump-start, co-branded marketing kits to help partners generate interest and foster opportunities.
  • Access to an expanded product and sales enablement resource library of assets.

To sign up for JFrog’s new channel partner program visit the partner website. For more information on JFrog’s new channel partner program, read this blog or join us for this informative program overview, “A Partner Program that lets you be YOU,” at 9 a.m. (PT) on October 5.

JFrog also announces today the introduction of ML Model Management capabilities, a set of functionalities designed to streamline the management and security of machine learning [ML] models. The ML Model Management capabilities in the JFrog Platform bring AI deliveries in line with an organization’s existing DevOps and DevSecOps practices to accelerate, secure and govern the release of ML components.

Further, the company unveiled new capabilities that set a standard for quality, security, MLOps and integrity of software releases. The new capabilities in the JFrog Software Supply Chain Platform meet customers’ needs for comprehensive, DevOps-centric security and automation that drives a shift-left strategy, including:

  • AI and ML Model Security – JFrog’s ML Model Management capabilities scan and detect malicious machine learning models, block their use if needed, and ensure license compliance with company policies to enable safer use of AI. JFrog’s ML Model Management capabilities are available in Beta for JFrogCloud customers.
  • Static Application Security Testing (SAST) – Seamlessly integrates with several developer environments to help customers scan source code for zero-day security vulnerabilities. JFrog SAST also helps minimize false positives and prioritize remediation efforts using contextual analysis.
  • Open-Source Software (OSS) Catalog – As part of JFrogCuration, Catalog provides a “search engine for software packages” in the JFrog UI or via API – that’s backed by public and JFrog data – giving users insight to the security and risk metadata associated with all OSS packages.