Lenovo announced several enhancements to its global channel framework, Lenovo 360, to further simplify and accelerate partner growth.
These latest updates reflect Lenovo’s continued commitment to evolving the partner experience and creating more intuitive, scalable paths to growth.
“The channel is central to how we do business,” said Pascal Bourguet, Chief Sales Strategy & Channels Officer at Lenovo. “It’s how we scale, how we innovate, and how we grow together. With these latest enhancements to Lenovo 360, we’re making it simpler, more predictable, and more rewarding for partners to build their business with us. From services-led growth to new technical communities and streamlined tiering, we’re focused on giving partners clear pathways to expand their capabilities, drive profitability, and deliver greater value to their customers in a rapidly evolving market.”
What’s New with Lenovo 360
The updated model aims to reduce complexity by streamlining tiers and aligning incentives more closely to overall partner performance, combining revenue growth with capability development through skills and accreditations along with a clear progression from Authorized to Gold to Platinum and beyond.
- All partners begin at the Authorized level with access to Lenovo 360 Elevate, a reimagined growth engine designed to activate engagement and accelerate partner development.
- As partners progress to Gold and higher tiers, they unlock enhanced financial incentives, co-selling opportunities, and expanded access to Lenovo resources, with advanced levels offering increasing recognition and collaboration across Lenovo’s global ecosystem.
- To support this journey, Lenovo has introduced an enhanced digital experience through the Lenovo 360 Partner Hub, providing real-time visibility into performance, accreditations, and progression milestones, giving partners greater control and predictability over their growth.
Accelerating Partner Growth with Lenovo 360 for Services
On April 13, Lenovo will expand its services-led strategy with Lenovo 360 for Services, a structured pathway designed to help partners support the shift to recurring, outcome-based business models.
Many partners are looking to build new capabilities while scaling profitability. Lenovo 360 for Services addresses this by providing a clear, flexible framework that enables partners to attach services to every deal and evolve toward higher-value solutions over time.
Through a combination of ready-to-sell attached services and advanced solutions, partners can expand their portfolios, increase deal value and create predictable recurring revenue streams.
The pathway integrates enablement, sales tools and incentives into a single experience. Partners can access training, marketing resources and guided selling platforms that simplify how they build and deliver services-led solutions.
Expanding Lenovo 360 for MSPs in New Markets
Lenovo is expanding its Lenovo 360 for MSPs pathway in additional markets, reflecting strong partner adoption and growing demand for as-a-service delivery models.
Following a successful pilot, the MSP pathway is expanding across the United Kingdom and Ireland, Nordics, Benelux, Brazil, Mexico and Australia.
As Lenovo’s most mature and widely adopted partner pathway, Lenovo 360 for MSPs has already engaged thousands of partners globally and is on track to exceed $100 million in revenue by year-end.
Elevating Technical Expertise through Lenovo 360 Tech Connect
Lenovo is also rolling out Lenovo 360 Tech Connect, a global technical community designed to help partners build deeper expertise and deliver more complex, solution-led outcomes for customers.
Lenovo 360 Tech Connect brings together presales engineers, solution architects, and technical specialists in a collaborative, community-driven environment. Members gain access to tailored technical enablement, curated learning resources and direct engagement with Lenovo experts, enabling them to design, position and deliver solutions with greater confidence and speed.
The community also introduces new opportunities for recognition and career development, rewarding technical contribution and expertise while strengthening partners’ credibility with customers.
