Lua Taps Cisco, Symantec Alum as U.S. Sales Head

Enterprise mobility specialist Lua has announced that Cisco and Symantec veteran Ryan Snell has joined the company as vice president of sales for the Americas, responsible for direct and channel sales.

Prior to Lua, Snell led sales for the Americas at WHIPTAIL, which was acquired for $415 million by Cisco in October of 2013. Snell joined WHIPTAIL as the third employee and first sales representative,  becoming vice president and general manager of the Americas, and was appointed regional manager of the Americas at Cisco post-acquisition to lead the sales integration.

Before his time at Cisco/WHIPTAIL, Snell served in enterprise sales at Symantec, where he primarily concentrated on the security and management of endpoint solutions with his clients. Preceding Symantec, Snell was at Citrix, where he focused on selling into mobile workforces such as medical professionals and other sales teams.

The hire marks the latest addition to Luas executive team, following the addition of WHIPTAIL co-founder Brian Feller as vice president of global sales in June of this year.

“At Lua, we pride ourselves on the measurable and demonstrable impact we make our clients businesses; we see our traction in the customer referrals we get and in the rapid growth of our message volume,” said Michael DeFranco, CEO and founder at the company. “As the superior platform for secure, reliable and intuitive enterprise communications, our client success and pace of growth are key reasons why Ryan has joined our team. With Ryan deepening our bench, we are uniquely well-positioned to leverage our client success, user experience and unique organizational insights to push further into the enterprise.”

Lua offers a cross-platform solution that includes a centralized corporate directory, a messaging and calling system, unlimited file attachment storage and accountability across a team through ReadReport tracking and analysis.

“When looking to join an emerging technology firm such as Lua, I sought a company on the forefront of a huge wave of change. As many in the media have noted, that change is mobile messaging and its overtaking email as the primary form of workplace communication,” said Snell. “Lua is the only enterprise messaging platform with a truly mobile-first approach to unlocking an organizations intellectual capital through communication. The solution delivers measurable results as it enables workforces to accelerate their pace of work. I couldnt be more excited to quickly scale the Lua salesforce in the Americas to help our customers and channel partners address the unbridled demand for an intuitive, easy to adopt, mobile solution dedicated to ones work life.”