The integration brings the Mindmatrix channel and sales enablement software platform’s key modules such as playbook, training and certification, assets, channel reporting and enablement to the Salesforce Community Portal. The entire integration is compatible with Lightning Bolt, the technology widely used by Salesforce in its Community portal.
The Mindmatrix platform already integrates with Salesforce CRM, providing salespeople with all the sales tools they need to close leads faster from the Salesforce interface. Launched in 2014, the Salesforce CRM integration happens at five levels — assets, playbooks, contacts, campaigns and operations.
“The launch of Salesforce Community add-ons is in line with our core vision that for channel enablement to be successful and to build long lasting channel relationships, channel enablement tools have to be integrated with the partner environment,” stated Mindmatrix CEO Harbinder Khera. “Vendors must take the tools to their partners, making easy for the partners to use them. The Salesforce Community add-ons do exactly that by bringing the core elements of the Mindmatrix platform into the Salesforce Community portal, seamlessly.”