Business communications firm Mitel appointed Eric Hanson to its executive team as chief marketing officer (CMO). In this role, Hanson will lead global marketing strategy, including solutions marketing for Mitel’s communications portfolio, demand generation, brand, partner engagement marketing, customer marketing and global communications.
“Over the past year, we have strengthened the Mitel solutions portfolio, expanded our channel community and doubled the number of customers we serve,” said Tarun Loomba, Mitel president and CEO. “Eric’s deep knowledge of the communications market and proven ability to drive demand in this space will accelerate our growth objectives and help solidify Mitel as the clear leader in unified communications.”
Hanson brings nearly 30 years of executive and marketing expertise to Mitel, having most recently served as CMO with electronic signature and cybersecurity software provider OneSpan. In this position, he drove new programs to increase enterprise demand generation and improve brand and reputation in targeted market segments. He is also the former CMO of Fuze, where he contributed to the business and product innovation momentum that led to the 2022 acquisition by 8×8.
Hanson was also the CEO and co-founder of SPY, a creative studio. Under his leadership, the company experienced tremendous growth, working on advertising campaigns with brands such as Nike, Toyota, and Apple, as well as films including Iron Man, Hunger Games and Avatar.
“When you pair its heritage of innovation with the recent acquisition of Unify, Mitel has an incredibly exciting story to tell,” said Hanson. “I am thrilled to join a world-class team at such a pivotal time, and I look forward to helping elevate the Mitel brand, empower partners and provide clear paths for customers to use communications technology to drive engagement and better business outcomes.”
For more on Mitel’s partner program, click here.
