Business communications firm Mitel introduced its new global partner experience, which is designed to empower partners to grow alongside Mitel as it accelerates its hybrid communications strategy. The program unifies the Mitel and Unify partner ecosystems under a single, modern framework backed by streamlined tools, harmonized incentives and integrated systems.
The move comes as Mitel makes a series of strategic investments to support partners in engaging, selling and growing, driven by customer need to reduce the complexity of managing and controlling emerging technology adoption.
Mitel will specifically offer improved tools, marketing resources and demand-generation programs to enhance partner and sales enablement, and deepen customer engagement.
“This new global experience demonstrates our commitment to growing with our partners,” said Mitel chief sales officer, David Petts. “By simplifying how we work together and enabling greater scale across SMB, mid-market, and enterprise opportunities, we’re building a channel strategy that’s clear, focused and built for long-term success. When our partners grow, Mitel grows, and we enable better business outcomes for our customers. Together, we’re positioned to lead in one of the most dynamic segments of business technology.”
Mitel’s new global partner experience reflects its commitment to delivering value across several dimensions of its channel strategy:
- Expanding market focus, enabling partners to better serve customers and strengthen hybrid offerings that make communication easier.
- Innovation and incumbent advantage by supporting customer expansion through differentiated hybrid solutions.
- Global partner program for enabling higher-revenue opportunity through cross-sell motions and customer success offers.
- Partner experience that optimizes toolchain, processes and digital resources to increase partner engagement, speed and efficiency.
- Modern PRM platform featuring a centralized Salesforce Communities portal for access to deal registration, enablement materials, training and support.
Mitel’s new global partner experience rollout is now underway, with full integration and access for all partners to be phased throughout 2025.
