National Retail Solutions (NRS), a point-of-sale (POS) system and payment-processing services provider for independent retailers in North America, has deployed the Altria Tier 4 program across its entire POS network.
The integration embeds Altria’s Tier 4 program directly into the NRS POS, giving independent retailers access to advanced digital trade incentives. Merchants can now offer enhanced loyalty rewards and multi-pack discounts to adult tobacco consumers, enabling them to compete more aggressively on price with larger chains, officials said.
“Independent store owners need every advantage to compete with major chains,” said Elie Y. Katz, president and CEO of NRS. “Deploying the Altria Tier 4 program ensures our merchants are not left behind. We have equipped our entire network with the technology needed to offer the highest level of competitive pricing and loyalty incentives available.”
The rollout includes immediate access to data reporting and promotional tools required for Tier 4 compliance. It also offers access to Altria’s rebate and support programs without installing separate hardware, the company said.
“Tier 4 activation creates a direct path to volume growth for our retailers,” said James Bleemer, VP of sales for NRS. “Merchants secure the maximum support available from Altria through the program, providing a straightforward way to increase foot traffic and substantially grow their business.”
