Reinvent Telecom, a private-label platform provider that specializes in cloud communications and technology solutions, has appointed Caleb Waack as its new virtual chief AI officer (vCAIO), a consulting role created to help accelerate the company’s evolution from telecom provider to technology innovator, officials said.
“Reinvent is in the middle of a major transformation from telecom to technology solutions provider,” said CEO Justin Catlett. “We’re being intentional about how we apply AI to drive that shift. Caleb Waack brings the right mix of technical depth and strategic insight to help us modernize, productize what we’ve been testing internally, and deliver meaningful innovation for our partners and their customers.”
As vCAIO, Waack will guide Reinvent’s AI strategy by modernizing tools, enhancing processes and building AI-enabled solutions. Waack has been working with AI for more than a decade, building and implementing AI initiatives designed to help businesses leverage data to make better decisions, improve customer acquisition and streamline operations, the company said.
“AI has gone through a few name changes—statistics, data science and now AI—but the mission is the same: helping people make smarter decisions with data,” said Waack. “We’re focusing on projects that make AI more accessible and immediately valuable, whether that means text to it, talk to it or call it on the phone. It’s about harnessing AI in ways that simplify work and amplify value for our teams and partners.”
Among the initiatives Waack is expected to lead is the LLM Gateway, a large language model router designed to provide internal teams with secure, guided access to multiple AI models, featuring built-in, optimized prompts. Another, the Knowledge Hub, is a conversational AI platform designed to enable staff to tap into Reinvent’s and Saddleback’s internal product and process documentation to improve decision-making, officials said.
Reinvent is also leveraging AI and web scraping to better understand businesses and tailor communications services to meet their needs, the company said.
“AI is the most disruptive technology since the dot-com era,” Waack said. “For companies that aren’t on the front foot, it could mean falling behind fast. Reinvent is doing exactly what forward-thinking organizations should do—experiment internally, learn fast and then turn what works into real products for partners and customers.”
As an example, Reinvent intends to make the Knowledge Hub extensible to partners to create a shared AI-driven knowledge base for partner enablement.
“At Reinvent, our focus is on enabling both our internal teams and our partners to work smarter with AI,” said David Ansehl, VP of sales and marketing. “Caleb is helping us build the foundation for AI literacy across the organization, from pilot programs and team enablement to strategic initiatives that will ultimately transform how we deliver value to our partners.”
