Reinvent Telecom Rolls Out White-Label Direct Routing for Microsoft Teams

Reinvent Telecom, a provider of private-labeled unified communications (UC), SIP trunking and contact center cloud communications solutions, announced the availability of white-label direct routing for Microsoft Teams.

The SIP trunking solution enables resellers to capitalize on the growing demand for Microsoft Teams by connecting the teamwork hub to the public switched telephone network (PSTN) while cutting costs and adding capabilities not available with the Microsoft calling plan.

“Adoption of Microsoft Teams collaboration software for businesses has been escalating in the months since the pandemic forced remote work,” said David Ansehl, director of Wholesale Channel at Reinvent Telecom. “Our new direct routing for Microsoft Teams is a SIP trunking solution that allows our reseller partners to help their business customers connect Teams to the outside world with better support, more features and a lower cost than is available from Microsoft.”

Reinvent’s direct routing solution is powered by Microsoft’s metaswitch session border controller (SBC) and integrates seamlessly with the Microsoft phone system to enable calling functionality natively in the Teams application.

“With our direct routing solution, businesses can use Microsoft Teams without losing traditional telecom functionality like disaster recover call forwarding, call recording and account codes,” said Jeff Kramarczyk, product manager at Reinvent. “Plus, we offer hybrid networking between the Microsoft phone system and our cloud-based UC solution to enable calling to common area phones, door phones and even overhead paging.”

Add-ons include internet fax, cloud contact center, international long distance and toll-free, omnichannel (chat, email, text/SMS) queuing and more.

In addition to expanded features, Reinvent’s direct routing for Microsoft Teams gives white-label partners a competitive edge as it’s more cost-effective and reliable than Microsoft calling plans with shared call paths, unlimited minutes and 99.999 percent uptime.

Reinvent’s direct routing for Microsoft Teams solution is available for partners to rebrand and sell as their own solution in one of two ways:

  • Turnkey – Network Services Included
  • BYOC – Bring your Own Carrier

“Our reseller partners can take advantage of Reinvent’s investments as needed – turnkey or BYOC – to get to market quickly with their own branded direct routing for Microsoft Teams solution,” said Ansehl.

For information, visit

For new partner inquiries about rebranding direct routing for Teams, call 888.704.7346 or email