Structured announced the general availability of its AI-native Partner Marketing Execution Platform (PMEP), designed to help global enterprises activate and scale partner ecosystems. Microsoft has already deployed the platform across its global partner network, officials said.
Structured’s platform is intended to remove friction from partner marketing. “For years, partners were expected to log into portals, search content libraries, assemble campaigns, localize assets and manage compliance on their own,” the company said. “The result was predictable: friction slowed execution, engagement declined and revenue opportunities stalled.”
The AI-powered “Just Ask” conversational experience is set up so that after partners describe their goal, and the platform is designed to build, localize, personalize and launch fully integrated, full-funnel campaigns automatically, with governance and compliance built in. For those with more marketing expertise, the platform also responds to direct input, turning requests into fully built campaigns automatically, officials said.
“Friction has been the hidden tax in partner marketing. When execution is complicated, partners disengage,” said Stacey Epstein, CEO of Structured. “Structured removes that friction. We make it effortless to build, localize and launch campaigns, so partners can focus on going to market. When more partners execute, pipeline grows and indirect revenue becomes measurable.”
Microsoft partnered with Structured during development to validate the platform at enterprise scale, officials said. The platform is live across Microsoft’s global partner ecosystem, supporting localized campaign execution, workflow automation and performance visibility across regions.
“Microsoft’s deployment proves the platform works at real enterprise scale,” Structured officials said. “With over 500,000 partners worldwide and a massive library of campaigns, assets and solution content across markets, Microsoft’s partner ecosystem became the ultimate proving ground for Structured’s AI-native architecture. The combination of Microsoft’s powerful Azure OpenAI Service within its secure cloud environment, and Structured’s PMEP, has supercharged deep scalable content generation, automation and campaign orchestration globally.”
The Structured platform combines generative AI for personalized content creation with agentic workflows that automate campaign execution, enforce compliance, orchestrate multi-channel programs and continuously optimize performance at scale, the company said.
Among its capabilities, the platform offers a single system of record for approved assets, messaging and integrated campaign templates, enabling enterprises to govern brand, compliance and regional variations at scale. Automated localization and brand governance includes dynamic adaptation across more than 130 languages and regions with built-in brand controls and compliance safeguards, officials said.
Via pre-built, configurable campaigns, enterprises can deploy fully integrated, multi-channel campaigns that partners can co-brand and tailor to their audience. In addition, the platform features campaign orchestration with coordinated execution across email, social media, webinars and paid media, including workflow automation and performance tracking.
It also provides real-time visibility into partner engagement, campaign activity and lead volume, the company said.
Structured’s AI-native architecture is cloud-flexible and designed to support multiple enterprise AI environments, enabling customers to deploy the platform within their preferred cloud infrastructure with support for a broad spectrum of AI models, officials said.
