TD SYNNEX unveiled the next evolution of PartnerFirst for North American partners, introducing new agentic AI capabilities designed to help save time. The new capabilities put AI to work across everyday partner operations, helping to identify opportunities and accelerate outcomes.
PartnerFirst Digital Bridge now has a model context protocol (MCP) connector that enables partners to connect AI applications directly to PartnerFirst data and capabilities and incorporate real-time business intelligence into AI workflows. MCP exposes TD SYNNEX data, services and business capabilities to partner-built AI apps and platforms through 53 available motions with secure, governed access to quoting, orders, customers, products, pricing, and inventory. This standardized interface aims to accelerate innovation and reduce development effort.
Building on that foundation, Agent Bridge introduces an agent builder function as well as a marketplace of ready-to-use AI agents that connect the systems customers already use with PartnerFirst skills, data, and insights. These capabilities are designed to help customers quickly configure and adopt practical agentic AI capabilities without the need for additional tooling or development. These agents can run inside customer tools, automating quoting, product search, inventory look up, order tracking and other daily workflows inside the customers’ environment.
Inside the platform experience, the PartnerFirst Agent is expanding as well. Forty additional features are now available, moving the agent from information access into task execution and workflow automation across product search, pricing, availability, freight, orders, invoices, quotes, RMAs and cloud subscriptions. In addition, AI product recommendations help resellers find the most relevant products, alternatives, accessories, warranties and services throughout the buying journey by analyzing product attributes, purchasing history and customer preferences. Partners gain those capabilities without building, hosting or managing their own agents or MCP infrastructure.
Building on the recent launch of Customer Lifecycle tools, a new Customer Lifecycle AI Business Coach is also now available to help transform complex partner data into actionable guidance. In addition, new self-service reporting rounds out the new offerings. Build Your Own Reports moves partners from static, manual reporting to flexible self-service insight, with immediate visibility into quotes, orders, invoices, credits, RMAs, subscriptions and renewals. Reports can be scheduled as subscriptions, built for a specific customer and shared with them, or copied and modified to cut setup time.
