TD SYNNEX has introduced PartnerFirst, a digital portal that will provide an enhanced partner experience by bringing together platforms and capabilities through a unified global framework with regional customization. It’s intended to simplify processes and support partners by integrating people, platform, services and more, the company said.
“Digitalization is imperative to putting our partners first by leveraging cutting-edge technologies like AI, automation and advanced analytics to enhance our operations and customer engagement. Through this omnichannel approach, we’re able to accelerate growth and drive the critical business outcomes our partners expect,” said Patrick Zammit, CEO.
According to internal research, TD SYNNEX believes channel partners and their end-user customers increasingly expect more specialization. For example, “industry expertise and consultation” was the top priority identified by customers in the company’s recent Direction of Technology report. In addition, channel partners demonstrated the strongest growth characteristics when offering specialized services such as AI, analytics and vertical-specific solutions, the company said.
New modern and intuitive features are now available for partners in North America, with global functionality to come. “In the newly redesigned digital experience, TD SYNNEX has combined hardware, cloud and renewals into a cohesive digital experience across not just commerce, but including education, enablement and communities,” officials said. The unified approach is expected to reduce friction, help expedite operations and make it easier for partners to use insights to react to and fulfill customer needs.
The platform includes management capabilities and features to streamline purchasing, such as a centralized dashboard, intelligent search functionality and actionable insights to assist partners in quick decision-making. It also provides access to solution exploration, training and enablement, partner health and fitness, community and loyalty programs. In addition, AI is used to offer personalized recommendations and identify opportunities, the company said.
“PartnerFirst will bring all of the best aspects of our business together, across all platforms, programs and, of course, the power of our people. Through this unified platform, we will remove complexity and improve efficiency for our partners, while continuing to provide the valuable specialized expertise required for the evolving market,” said Nate Herz, CIO, North America.
