Tech Data is adding some heft to its marketing support for resellers targeting small- and medium-sized businesses with the addition of resellerCONNECT powered by TDAgency.
“TDAgency is the agency of choice for the go-to-market channel activities of some of the world’s top technology vendors, and we are excited to now offer our resellers the opportunity to grow and scale their businesses through resellerCONNECT,” said Derrek Hallock, vice president of TDAgency at Tech Data. “Through our decades of channel experience, TDAgency has the industry experience, channel knowledge and pre-established relationships to enable the marketing success of our resellers. Helping our SMB resellers generate demand through marketing services, as well as effectively attain and deploy market development funds (MDF), is a natural extension of the TDAgency value proposition.”
The four main focus areas of resellerCONNECT are:
- Lead Generation: Options include TDAgency’s appointment-setting service on a pay-for-performance basis, direct mail services, and e-mail marketing that allows full transparency and behavioral-based campaigns.
- Event Management: TDAgency can manage resellers’ end-user events from site inspection to execution. This includes contract negotiations, budget development, travel coordination and event recruitment.
- Creative Services: These include branding, graphic design, video production and copywriting..
- Web Design
TDAgency will also offer a quarterly education series in the form of Webinar trainings will cover each focus area in-depth and offer insight into industry best practices.
