Cynergy focuses on selling to mid-sized enterprise organizations, and sought more efficiencies in their operation to maximize their efforts on selling to customers. Telarus, a master agency, has built a world-class back office offering, including engineering, project management, and account management, to assist sales partners in growing their businesses. The companies have worked together in close partnership for over ten years, and this transaction further deepens their mutual growth and investment.
The principal owners of Cynergy will continue to invest in the organization and grow with a streamlined and more efficient staff. Cynergy has invested for years in their project management and account management processes. The idea for this transaction came when the owners of Cynergy saw how much Telarus had invested in scaling their operational capabilities. As they learned more, it became clear that they could focus their energies on selling and driving custom solutions for their customers.
The transaction will close on November 1, 2019, though transition preparations will begin immediately and will continue into early 2020. Cynergy customers will continue to be supported as they have been, while other Telarus partners should expect seeing an expansion of the Telarus support offering in 1Q20.