Thryv Holdings Inc., which provides a small business marketing and sales software platform, has launched a tailored growth marketing solution for home services businesses looking to scale. Thryv’s AI-driven automated software is designed to help businesses market their services to high-intent prospects and accelerate revenue growth, the company said.
“We work with over 15,000 home services businesses, and the majority believe that achieving scale is the best way to combat the rising cost of doing business,” said Rees Johnson, chief product officer. “To scale, they need marketing. When they launch our ready-to-use automations, they bypass the need to hire an agency, write content or test timing. Everything is built and optimized. While they’re out on jobs, prospects are submitting forms and getting auto-replies to schedule estimates. Customers are getting branded reminders to service their furnace before winter. It’s seamless.”
The home services software is designed to help businesses boost brand credibility by improving online visibility across search results, AI-search platforms, social sites and top directories. In addition, CRM and automation software help capture leads and issue follow-ups (free estimates, appointment reminders, etc.), while reputation management tools like AI-generated review responses as well as automated email and text marketing campaigns are intended to drive repeat business, the company said.
Additional features include enhanced local listings (business info updates across 50-plus sites and local directories), AI-powered replies to customer reviews, and integrated connections to tools like ServiceTitan and Jobber that allow businesses to sync with tools they may already use, officials said.
