Westcon-Comstor Adds Embrava to UCC Practice

Embrava, an office productivity company, has enlisted the support of Westcon-Comstor to broaden its reach and accelerate sales within the technology channel.

Embrava’s Blynclight and Lumena product lines are now part of the Westcon-Comstor Unified Communications and Collaboration (UCC) Solutions Practice, a portfolio for technology resellers.

Embrava Blynclight status lights and Lumena headsets automatically sync to Skype for Business/Lync, Cisco Jabber, Ring Central, Cisco Finesse, Skype and CounterPath Bria.

“Westcon-Comstor continually looks for new and innovative products to complement our UCC solutions in multi-vendor environments,” said Barat Dickman, vice president and general manager of the Westcon-Comstor UCC Solutions Practice. “Embrava’s proven technologies integrate with many leading UCC platforms, helping our customers build more complete, profitable solutions and ultimately reduce employee distractions.”

The Westcon-Comstor UCC Practice supports the Embrava Partner Program by recruiting and enabling partners to manage demonstration and beta programs, and provide sales and presales support to solution providers. The Practice also helps solution providers and vendors grow via vendor-authorized training programs, business-extending lifecycle and professional services, and enablement tools. The Westcon-Comstor UCC Practice maintains a portfolio of emerging vendors along with Cisco’s Collaboration Architecture product set.

“Westcon-Comstor’s channel-centric focus and flexible, collaborative approach made the company a natural fit to help accelerate our channel sales,” said Maurizio Fragasso, head of Global Channels at Embrava. “In addition, their expertise and experience make them a true leader in UCC solutions distribution. We look forward to working with them to cultivate, capture and keep new business opportunities.”


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