Vertical Appoints Fulton CEO as EVP

Vertical Communications has named Ben Treadway as executive vice president, responsible for Vertical’s direct sales and service organization. Treadway will also retain his current position as CEO for Fulton Communications, a wholly owned subsidiary of Vertical Communications after the recently announced merger of the two companies.

Treadway’s career began in 1979 when he started as a sales representative with Dictaphone and quickly rose through the ranks to branch manager. He then joined Executone as a sales manager in 1982, where he spent the next decade in various sales, managerial and executive capacities. Treadway ventured out on his own in 1993 when he opened American Telecom, an Atlanta-based systems integrator, which he sold to Inter-Tel in 1996. He then joined that organization as general manager of Inter-Tel’s Atlanta branch. He subsequently spent the next 10 years with Inter-Tel, culminating with his elevation to senior vice president for the company’s Eastern Region.

After leaving Inter-Tel, Treadway acquired Fulton Communications, an Atlanta-based systems integrator, and developed it into a national communications solutions provider. Since spearheading a buyout of Fulton’s  ownership in 2006, Treadway grew its  annual revenue nearly 600 percent. He also paved the way for Fulton’s partnership with Vertical, where it ranked first in sales for the past two years as a Vertical Diamond Dealer.

“I can’t think of anyone in our industry who has achieved the level of success that Ben has had.  He knows how to build a growth business and has proven it time and again with great results,” said Peter Bailey, Vertical’s CEO. “We expect nothing less of Ben as he joins our team to directly oversee the aggressive expansion plans we envision for our direct sales and service business. Ben is a proven winner, and I’m thrilled to have him join the team.”

Treadway will work out of its Atlanta headquarters.

“It is a privilege to join the staff at Vertical, many of whom I’ve had the good fortune of working with in the past,” said Treadway. “Vertical is committed to building the industry’s most customer-centric sales force, and we will work diligently to ensure that all Vertical partners have the resources to serve the needs of their customers.”

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