Tech Data Corporation has launched a marketing portal offering resellers and VARs no-cost access to customizable, automated marketing campaigns through TDAgency, Tech Data’s full-cycle in-house marketing services agency.
The portal and the TDAgency services are offered as part of resellerCONNECT, TDAgency’s reseller marketing program.
“TDAgency is dedicated to the success of our channel partners, and now solution providers can use the new marketing portal—at no cost for the next six months—to gain access to quality tools designed to help them implement new programs to reach a broad network of end users,” said Pablo Zurzolo, vice president of TDAgency at Tech Data. “These tools also benefit our vendor partners. They can host content within the portal to generate leads and reach more solution providers looking for specific product offerings and technologies.”
Through the reseller marketing portal, Tech Data solution providers can access pre-made content that they can customize and distribute to their customers. The portal also provides insights through data analysis and lead scoring, including identification of key partners and most profitable markets. Other capabilities include customer relationship management (CRM) integration, campaign results analysis and customized social media feeds.
The reseller marketing portal is another addition to the benefits offered through resellerCONNECT, the company’s reseller marketing program powered by TDAgency. resellerCONNECT is focused on the marketing needs of small- and medium-sized business (SMB) solution providers, applying Tech Data’s focused expertise in marketing and lead generation to solution providers.
