SASE provider Cato Networks updated its global partner program. The new Cato Channel First partner program is purpose-built for the modern channel, and introduces specialization tracks, tiers and zero upfront financial commitment. Additionally, Cato’s Managed SASE (MSASE) partner platform will continue to serve as a core framework for the new program, helping simplify, accelerate and scale SASE partner delivery.
Cato Channel First is built on three core principles that break with legacy models:
- Transparency
- Predictable revenue with scalable growth
- Maximized gross profit.
The program features clear pricing, built-in sales tools and a reliable profitability framework to accelerate deal cycles, grow recurring revenue and boost margins over time.
“Our partners asked, and we listened,” said Karl Soderlund, global channel chief, Cato Networks. “When designing a best-in-class partner program, we landed on four key tenants: predictable profitability, flexibility, simplicity and differentiation. Put simply, our program reflects how partners want to work today. We’re making it radically easier for partners to scale their SASE business with a platform that’s proven to win in the market. When partners get our SASE platform in the hands of a customer, seven out of ten times, they win. That’s the power of a true SASE platform in the channel.”
Cato’s vision is clear: to be the most partner-centric SASE company in the world. This new program is not just an evolution. It’s a promise to help partners win, grow and lead in the SASE market. Cato’s program is built for agility, scale and repeatable partner success.
The Cato Networks Channel First partner program includes:
- Partner go-to-market choice, with specialization tracks for each partner type, including VARs, MSPs, SPs, distributors and TSDs/agents.
- Partner engagement choice by adapting to partner business need and providing the flexibility to scale alongside the partner’s growth while ensuring benefits and support are included at every stage. The new tiers—Starter (entry level) and Advanced (top level)—reflect a partner’s level of engagement, investment, and performance.
- Zero upfront financial commitment, as partners can start selling Cato with no upfront CapEx, no hidden cost and immediate access to onboarding, certifications and tools that drive faster results.
- Access to the Cato MSASE partner platform, through which partners gain access to Cato MSASE, including certifications, co-branding opportunities, multi-tenancy and upselling tools, with no restrictions based on partner type.
- “Powered by Cato” designation when adopting Cato as their SASE platform.
Cato will also continue to offer its existing Cato Distinguished Support Provider (CDSP) accreditation, which recognizes partners with the technical expertise to deliver high-quality support independently and help customers resolve issues faster, with less need for direct involvement from Cato.
Cato’s Channel First partner program is now available for partners worldwide.
