The Channel Marketing Association (CMA), a professional community built by channel marketers for channel marketers, presented its first-ever Founders award to Dalyn Wertz. This distinction recognizes her exceptional contributions to the channel marketing profession and CMA community.
CMA’s Founders award was presented at the 2025 Channel Marketing Summit, Apr. 28-29 in Houston, and is a rare distinction reserved for individuals whose impact transcends campaigns and metrics. In this case, it acknowledges a channel marketing professional whose early vision and unwavering commitment helped spark a movement and build the foundation for CMA.
“We created the Founders Award to recognize those who laid the groundwork when there was no roadmap,” said CMA co-founder, Kathryn Rose, “and who continue to inspire a future generation of channel marketers.”
Wertz – as one of the original architects of the Cable Marketing Summit – brought together marketers from across the tech industry in an event that became a touchstone for the community. This helped inspire a generation of channel marketers while shaping the vision for what would later become the CMA’s flagship summit.
“Dalyn has been a guiding force in channel marketing — always with grace, vision and a collaborative spirit,” said CMA co-founder, Amy Bailey. “Recognizing Dalyn with the first Founders award was a way to say thank you for lighting the path so the rest of us could follow and build something lasting together.”
Wertz’s career spans over 25 years of marketing leadership in IT, telecommunications, consumer and nonprofit sectors. As executive director of indirect channel marketing, Comcast Business, she shaped field marketing, partner engagement, incentive programs, partner education and go-to-market strategies for nearly eight years. She is currently principal with Recurring Revenue Channels.
Wertz’s influence extends far beyond any single organization. Her industry recognition includes the CMA’s Icon award (2024) and the ACW’s inaugural LEAD award (2017), among others.
“I’m truly honored to receive the Inaugural Founders award,” said Wertz. “The Channel Marketing Association has played a vital role in bringing our channel marketing community together and elevating our profession. I’m especially grateful to be part of an industry with such a strong support network of friends, partners, and colleagues. It’s their encouragement and collaboration that make this work so meaningful.”
