According to data released today by Telarus at its annual partner summit this week in Anaheim, Calif., just 13 percent of technology advisors surveyed believe they are “very prepared” to sell AI technologies to their customers with a “deep knowledge and expertise.” At the same time, the vast majority of those same tech advisors see AI as a key category driving significant revenue during the next one to two years.
With realities such as these in mind, CVxEXPO25 this November in Glendale, Ariz., will be the place where channel partners go to acquire AI training, knowledge and the confidence to have those important conversations with their customers – conversations that tie AI directly to the outcomes their customers desire.
The knowledge transfer begins with the Technology Keynote presented by Eric Carr, President & AI Lead, Compoze Labs. For more than 15 years, Eric has overseen make-or-break technology shifts for companies large and small. He now leads Compoze Labs’ AI practice, turning models into measurable wins. In this session, attendees will gain a clear understanding of enterprise AI, exploring what is working, what is stalling, and the practical steps MSPs and channel partners can take to shape a solid 2026 roadmap.
We’ll also have Brandon Knight, Global Head of ZCX Ecosystem for Zoom, on stage to help partners and MSPs get caught up on what they need to know about Digital Twins/Cloning, or the real-time digital representations of physical objects, systems or people. These are no longer “down the road” realities. Brandon will discuss how these necessary technologies are being widely developed internationally, the equal parts excitement and fear regarding their influence on work productivity and the human labor force, and what the channel needs to know about their bearing on the future of communications between co-workers and with customers.
Meanwhile, one of the many breakout sessions at CVxEXPO25 will feature Marty Sprinzen, CEO of Vantiq, who makes the case that channel partners’ knowledge of service integration is key to capitalizing on the AI opportunity. MSPs, advisors and integrators already know how to build across messy, distributed environments, having dealt with edge systems, latency, fragmented data and operational constraints for years. As enterprises move from pilots to production, argues Sprinzen, these partners are quietly becoming the MVPs of AI go-to-market strategies. Session attendees will learn why integration is the key to AI value, why the channel is best equipped to make AI actually work and why orchestration is where all the real value (and margin) is headed.
Other sessions will be examining the AI tools advisors and MSPs are using to streamline and improve their own business operations, as well as real-world, end-user case studies of agentic AI outcomes. Check back for the full educational schedule coming soon.
Additionally, on the trade show floor, attendees can continue their AI education in the AI Pavilion, sponsored by AI marketplace Palomarr.com. Here channel partners can meet face-to-face and interact with leading AI vendors and suppliers and shop the latest in AI-enabled technologies. This is also the home of the AI Demo Café, sponsored by Palomarr.com.
New to CVxEXPO this year, the AI Demo Café will provide a neutral and welcoming space for attendees to watch live demos of AI-enabled solutions and technologies presented by CVxEXPO25 exhibitors and sponsors and discuss strategies for marketing and selling those solutions. During regular exhibit hours, attendees will enjoy complimentary coffee and snacks while taking in the live demos, and during the opening reception and complimentary cocktail hours, the area will transform into a lounge serving adult beverages and hors d’oeuvres.
CVxEXPO25 comes to Glendale and the Renaissance Hotel on November 3-5, 2025, for three days of expo hall discovery, unrivaled educational sessions and fun social networking experiences.
For more information on exhibiting or sponsorship opportunities, contact Berge Kaprelian at 480-503-0770 or berge@bekabusinessmedia.com.
