Exclaimer announced the launch of MSP Connect, a partner program that enables MSPs to provision, manage and grow centralized email signature services across multiple customer environments.
The launch is part of Exclaimer’s channel-first growth strategy. According to the company, partners account for approximately 30 percent of annual recurring revenue, and its global channel ecosystem includes roughly 5,000 partners.
MSP Connect brings together a consumption-based commercial model, a redesigned self-service portal, dedicated channel support and not-for-resale licensing. It is designed around how MSPs operate, allowing partners to manage customers centrally and align costs with actual usage rather than paying for licenses that are no longer in use.
“MSPs have been clear about what they need from us: a platform that is easy to provision at scale, a commercial model that flexes with their customers and commercial support that helps them grow,” said Jim Turner, COO at Exclaimer. “We also heard clearly where our previous MSP offering fell short. It was not easy enough to use, and the billing model did not reflect how MSPs run their businesses. MSP Connect is the reset. It removes unnecessary steps, gives partners more control through self-service, and aligns billing with what their customers use.”
For MSPs, the opportunity is to add a recurring service to existing Microsoft 365 and managed services relationships without introducing a complex deployment or support burden. Partners can generate license margin, bundle Exclaimer into broader managed service packages and build additional revenue through signature design, deployment and ongoing management.
MSP Connect includes:
- Consumption-based billing: MSPs pay a predictable monthly fee based on actual customer usage.
- Professional services automation (PSA) integrations: Native integrations connect Exclaimer to platforms already used in managed service operations, reducing administrative effort and making the service easier to incorporate into existing workflows.
- Centralized self-service: The partner portal provides MSPs with a single place to provision and manage email signatures across multiple customer environments, reducing the need to submit support requests for routine administration.
- Dedicated account management: MSPs have access to a dedicated channel account manager to support onboarding, positioning and growth.
- NFR licensing: Partners receive a not-for-resale license so their teams can use and demonstrate the product.
- Fast deployment: Exclaimer uses directory data to populate approved signature attributes across Microsoft 365 and Google Workspace. Depending on the customer environment, an MSP can deploy the service in under an hour, without a heavy integration project or mandatory professional services.
MSP Connect is available immediately for partners globally.
