Telarus has entered into a definitive agreement under which Snowhawk Partners will make a strategic investment in the company, alongside continued investment from long-standing partner Columbia Capital.
“Our advisors are guiding customers through more complex technology decisions than ever before,” said Adam Edwards, CEO of Telarus. “Snowhawk’s investment lets us put more behind them: deeper engineering and solutions support, better tools, and a broader supplier portfolio. We have always looked for business partners as much as capital partners, and Snowhawk’s team has spent their careers investing in cloud, connectivity, and technology services businesses. They understand the role advisors play in helping businesses get technology right.”
Adam Edwards will continue to lead the company, supported by chief commercial officer Richard Murray and the existing leadership team. Edwards and Murray will also retain substantial ownership stakes in the business.
The investment from Snowhawk, alongside Columbia’s continued investment, will help drive Telarus’ next phase of growth.
“Advisors have a critical role in the future of the technology services ecosystem and Telarus has built the premier platform to enable their growth,” said Robert Reid, Founding Partner of Snowhawk. “Telarus has earned those advisors’ trust by putting them first, and it has built the platform to help them win. We look forward to working with the Telarus team to invest behind the people, tools, and supplier relationships that advisors rely on.”
“When we first invested in Telarus in 2020, we saw the technology advisor channel at an inflection point,” added Evan DeCorte, partner at Columbia. “Our continuing investment reflects our conviction that the channel’s best years are ahead of it, and that Telarus and its leadership team are the right people to lead it there.”
The transaction is expected to close prior to year-end 2026, subject to customary closing conditions.
Advisors and suppliers are invited to learn more about the transaction on the Telarus Tuesday Call on on November 10 at 11 a.m. ET.
More information is available here.
