AlixPartners Appoints European MD

AlixPartners, the global business advisory firm, has appointed telecommunications specialist Roman Friedrich as a managing director in its Technology, Media and Telecommunications (TMT) team, based in the firm’s Dusseldorf, Germany office.

Friedrich has more than 20 years’ consulting experience, working predominantly with telecommunications companies across Europe to achieve strategic transformation and digitization. He has also authored a number of white papers covering trends in the telecommunications and media industry. At AlixPartners, he will be a key member of the leadership team in Germany and will help accelerate the development of the company’s digital transformation capabilities in Europe.

Friedrich joins AlixPartners from the strategy-consulting firm Strategy&, where he led the Global Digital as well as the Communications, Media and Telecommunications (CMT) practices since 2012. Prior to this, he headed up Booz & Company’s global and European CMT practice and was a member of the European management team.

“I am delighted to welcome Roman as a managing director in our Technology, Media and Telecommunications practice,” said Simon Freakley, CEO at AlixPartners. “His considerable experience will prove to be of significant value as we further strengthen our European offering and cement our position as one of the region’s leading consultancy firms in the telco sector.”

RELATED: Fuze Appoints Doherty as CEO