Alliance Debuts Tech+Connect for Channel Sales Empowerment

The Alliance Partners, the channel partner industry organization that brings together agents, VARs, managed service providers, IT consultants and cloud specialists, will debut a unique, high-value channel sales empowerment event next month focused on sales training and networking around next-gen services.

The inaugural Tech+Connect event will take place on Nov. 6-8 at La Cantera Resort in San Antonio. It is uniquely devoted to bringing together experienced channel sales professionals with providers of next-gen solutions, for sales training around four developing areas: SD-WAN, cloud computing, cybersecurity and unified communications as-a-service (UCaaS).

This is a non-conforming channel event, focused on meaningful engagement on how to sell these new technologies, rather than endless rounds of provider pitches and product presentations.

Attendees will learn how to use battle cards, field guides, case studies, opening questions and answers to basic objections to pique a prospect’s interest and get in the door. Sessions will spotlight role play, exact methods, processes, words, tools and actions that top sellers are already utilizing to advance sales, with actionable next steps.

“We are pioneering a new model for channel events,” said Bill Power, CEO of the Alliance. “Attendees won’t be rushing between back-to-back 30-minute meetings with providers where little gets done. There will be no walking a massive exhibit hall looking for a solution to one of your customer’s cloud challenges, or attending seminars where providers go on and on about their ‘differentiators.’”

Tech+Connect is open only to invited guests, including 150 carefully selected experienced channel sales professionals.

“Tech+Connect is distinctive and unique in that it will offer in-depth, useful sales training on how to make the most of the enormous opportunities on the leading edge of technology trends, in an intimate and dynamic setting,” Power said. “We’re filling a big gap in channel empowerment with this first-of-its-kind approach. We’re certain Tech+Connect will deliver immediate sales and future growth for our guests.”

The roster of 27 next-gen providers meanwhile has already been filled, and includes: Bigleaf, CallTower, CenturyLink, Comcast Business, Consolidated Communications, Cyxtera, Effortless, EvolveIP, Imperva, inContact, Kore Wireless, Level 3, Masergy, NetFortris, Nextiva, Peak10, PGi, QTS, Rackspace, SimpleWAN, SingleHop, Sky Data Vault, Tata Communications, Telesystem, Verizon, Vonage and Zayo.

ChannelVision Magazine and iAgentNetwork are official media sponsors of Tech+Connect.