SonicWall announced the appointment of Jonathan Berger as Senior Vice President, Global Channels and Alliances. In this role, Berger will lead the company’s worldwide partner strategy and drive growth across its MSP/MSSP.
Before joining SonicWall, Berger served in executive leadership roles at BlueAlly, one of SonicWall’s largest and most strategic channel partners, where he built and scaled a cybersecurity-focused VAR, MSP and MSSP. He most recently served as Chief Marketing Officer at BlueAlly and previously held roles as CEO of Saicom Voice Services and COO of Virtual Graffiti. That firsthand experience as a partner executive gives Berger a very specific understanding of what it takes for MSPs and MSSPs to compete, grow and deliver security outcomes in today’s market, said the company.
“Jonathan does not just understand our partners – he has been one,” said Patrick O’Donnell, Chief Revenue Officer at SonicWall. “He has lived our partners’ experience. He understands the business decisions they face every day, the programs that move the needle and the commitments that build long-term trust. That is exactly the kind of leadership we need to advance our partner-first strategy and ensure our global partner network remains the most competitive and supported in the industry.”
Berger began his career in South Africa, founding and operating an ITSP, VoIP, and MSP business before relocating to the United States. He holds a Master of Science in Electrical Engineering and an MBA. His international background positions him well to lead a partner organization with reach across NOAM, EMEA, APJ, and LATAM.
“I have spent my career building partner businesses and working alongside vendors,” said Berger. “The best channel relationships are built on the conviction that partner success and vendor success are one and the same. SonicWall has earned a reputation for that commitment, and I am excited to be on the other side of the table, working to deliver programs and strategies that give our MSPs and MSSPs a genuine competitive advantage.”
SonicWall operates on a 100% channel sales model.
