AppDirect, a subscription commerce platform company, and Caisse de dépôt et placement du Québec (CDPQ), a global investment group, announced an investment of $80 million to launch AppDirect Capital, which offers a set of innovative funding programs dedicated to the growth and transformation of channel partners.
CDPQ’s investment will accelerate AppDirect Capital’s AppSmart Invest program, previously launched this year, which provides flexible capital for technology partners to transform or scale their business with AppSmart, as well as other financial products.
AppSmart, a division of AppDirect, is dedicated to helping channel partners and technology advisors start and scale their recurring revenue businesses. Technology partners who participate in the AppSmart Invest program maintain 100 percent ownership and control of their business while gaining access to the AppSmart brand, digital back-office tools, and the AppSmart Marketplace to offer their clients a vast ecosystem of software and business services.
“Our growing network of technology advisors has seen unprecedented demand for cloud and connectivity in recent years. With the launch of AppDirect Capital, we will be able to bolster our AppSmart Invest program while building a catalog of financial products to help advisors grow and scale their business,” said Daniel Saks, co-founder and co-CEO of AppDirect. “AppDirect Capital is purpose-built for channel partners and offers them simple, hassle-free access to funding that enables them freedom to grow their business on their terms.”
CDPQ EVP and Head, Private Equity and Capital Solutions Martin Laguerre added, “AppDirect has established itself as a subscription commerce platform at the forefront of innovation and agility, carving out a leading position in this rapidly growing market,”.
Since its initial equity investment in 2020, CDPQ has been an active shareholder of AppDirect and partner to AppDirect as it continues to expand its business in Montreal.
With AppSmart Invest, channel partners gain access to a faster, less onerous, alternative to traditional M&A, as successfully undertaken by other participants, including Global Communications Group, NXTSYS, On Track Communications, US Network, PSI Network and Netstar Communications.
Interested advisors can find more information at appsmart.com.