AppDirect Welcomes AWS to AppSmart Marketplace

As the role of cloud continues to dominate digital transformation for a growing number of businesses, AppDirect is adding the Amazon Web Services (AWS) suite of products to the AppSmart Marketplace under a two-tier resale model.

Advisors and end-customers can purchase and access AWS subscriptions directly through the Marketplace. This will enable users to select services that complement AWS products from the AppSmart Marketplace, and manage each of those under a single pane of glass experience.

On the heels of adding Google Cloud Platform and the Microsoft Azure suites of products, AWS brings another cloud computing leader to the AppSmart Marketplace, representing AppDirect’s ongoing commitment to delivering industry-leading products and services.

With AWS, the AppSmart Advisor community will have access to more tools to effectively scale their digital commerce practices.

The introduction of AWS comes at a critical time for businesses, advisors, and end-users alike. AppDirect’s Small Business Software Trends Report 2021 shows 45 percent of small and mid-sized businesses (SMBs) state that most or all of their business software is based in the cloud. This is in stark contrast to 2017, where only 24 percent said the same.

The research also found 44 percent of SMBs were likely to turn to technology advisors for help with their digital transformation process.

With one of the largest customer bases globally, AWS often sets the pace in the market when it comes to innovation. For AppSmart Advisors and end-users, AWS helps drive transformative projects and the recognition of AWS in the market gives advisors the ability to serve clients with greater capability and credibility.

As we look to the future, the time is right for advisors to take advantage of the leading cloud solutions available through the AppSmart Marketplace. Head over to the AppSmart Marketplace to learn more about our growing portfolio of cloud solutions.