AppViewX Launches Comprehensive Global Channel Program

AppViewX, a leader in machine identity management and application delivery automation, announced the launch of AppViewXpert, its new global channel program geared towards enabling and expanding its partner ecosystem to build deeper relationships and maximize customer success.

AppViewX also is launching an interactive portal to ensure partners have access to relevant material and support to supplement their growth strategies.

AppViewXpert offers partners the ability to grow within the new program. Partners can advance through the AppViewXpert program by demonstrating quality sales and services capabilities to joint customers. Program levels have been designed to provide partners with specialized pre-sales expertise while offering exceptional services and revenue opportunities. Sales support, global market cadence, customer support, registration discounts, educational tools and collateral are also components of the new program.

AppViewXpert is extending enhanced go-to-market capabilities to its network. Below are highlights of the added support:

  • Professional services opportunities for partners that have made AppViewX an integral part of their overall practice
  • Opportunity registration and protected renewals
  • Qualified leads – The AppViewX sales team will share qualified leads with channel partners on a regular basis.
  • Marketing support – The team understands the unique nature of each partner’s business and works to design custom demand generation and services solutions that are right for each business, rather than prescribe a one-size-fits-all solution.

“We’re investing in our channel partners to help them solve rapidly evolving problems for our joint enterprise customers with the most advanced machine identity and application delivery automation solutions,” said Gregory Webb, CEO at AppViewX. “Gartner has named Machine Identity Management as one of the top security and risk management trends for 2021, reinforcing the absolute need for a robust, end-to-end solution that can manage growing machine identities across the cloud, edge, and everywhere in between. With the launch of AppViewXpert, we are aligning our field with our partners to better deliver strong customer outcomes through digital transformation. And, as certified partners, our channel community will be better empowered to provide continued professional services and support, which will benefit them as well as customers – paving way for a win-win strategy.”

As the demand for next-gen certificate lifecycle management and application delivery automation solutions surge, AppViewX is increasing its customer base. AppViewX CERT+ was recognized recently by Gartner in the Solution Comparison for PKI and Certificate Management Tools, 2021 report, making it the solution of choice for global enterprises.

AppViewX also announced channel veteran Chris Peterson as Vice President of Global Channel and Alliances, overseeing the AppViewXpert program. Peterson has more than 25 years of experience designing and executing Global Channel, MSP, Systems Integrator and Alliance Partner Programs.

Prior to AppViewX, he served in leadership roles, launching and establishing channel programs at Centrify Corporation, Tenable, Sourcefire, ArcSight and Secure Computing (McAfee).

For information on how to join the program, visit AppViewX at