Array Names Channel Chief to Lead Virtualization Sales

Array Networks has announced the appointment of Paul Andersen as vice president of sales for North America.

In his new role, he will be responsible for all direct and channel sales efforts throughout the region, with a focus on expanding adoption of Array’s signature product, the AVX Series Network Functions Platform.

The AVX Series streamlines the deployment of network functions virtualization (NFV), and supports  data center consolidation to reduce both CapEx and OpEx.

Andersen brings more than 20 years of high-tech industry experience to his new role, and has served for more than 10 years as senior director of marketing for Array, leading positioning, sales generation and other marketing efforts as well as sales training and partner marketing, enablement and management.

Previously, he served in various marketing roles at Cisco, Tasman Networks and Sun Microsystems.

“Paul has demonstrated great vision, leadership and energy as he built our global marketing team and programs over the past 10 years,” said Michael Zhao, president and CEO of Array. “We are very excited to see his efforts expand to include North American direct and channel sales. He has deep knowledge of our market, products, customers and channel partners, and the ability to transform that knowledge into actionable results.”

“In my previous role as director of Array’s marketing efforts, I’ve been very closely involved with our sales and channel partner teams for many years,” said Andersen. “I’m excited and humbled to take on this new challenge, and to lead Array into a new era as the network functions platform company. We are well positioned to help enterprises and service providers embrace the benefits of the cloud and network functions virtualization.”