Aryaka has appointed Mike Hoffman as chief revenue officer and SVP of global sales.
In his new role, Hoffman will spearhead and further scale Aryaka’s direct and channel organizations.
Hoffman brings to Aryaka more than 30 years of sales leadership. Most recently, he served as chief revenue officer for SDN startup Big Switch Networks.
He also spent six years as the vice president of worldwide sales at Gigamon, a network visibility solutions provider. He assisted in the company’s IPO in 2013.
“I’m thrilled to join the market leader in the global SD-WAN space,” said Hoffman. “Aryaka’s global SD-WAN is the perfect fit for any international organization looking for an alternative to legacy connectivity technologies, and wanting to accelerate application performance around the world by establishing a network superhighway to cloud and SaaS providers.”
“We are excited to have Mike join our executive leadership team and continue our momentum in disrupting the industry landscape,” said Shawn Farshchi, president and CEO of Aryaka. “Mike has been building successful, goal-oriented sales teams with a channel focus for more than 30 years. His experience in growing a company from a private startup through a successful IPO will be extremely valuable during this next stage of expansion for Aryaka.”
