Aryaka Appoints Sales VP for the Americas

Greg Orr has joined Aryaka’s leadership team, as vice president of sales for the Americas.

In his new role, Orr will further scale Aryaka’s sales organization and expand its market footprint throughout the United States, Canada, Mexico and Latin America. He will also be an integral part of the team as the company eyes a 2019 IPO as the current largest independent SD-WAN provider in the market.

Orr has more than 20 years of sales leadership experience in the networking, security, data center and software-defined infrastructure industries. Most recently, he served as vice president of sales for the Americas at Big Switch Networks.

“Greg has a natural ability to build world-class teams with a customer-first mindset and vast experience selling to IT executives at Fortune Global 2000 companies,” said Shawn Farshchi, president and CEO of Aryaka. “His knowledge of the networking, security, data center and software-defined infrastructure markets will bring tremendous value to Aryaka and our customers.”

The hire of Orr comes as the third big executive addition over the last month, following the announcements of Claudio Perugini as senior vice president of Global Channels last week, and Mike Hoffman as CRO and senior vice president of Global Sales in December. Notably, the three worked together at Big Switch Networks and Gigamon, where they were a key part in the company’s IPO in 2013.

“CIOs, heads of global infrastructure, and enterprise architects want to streamline IT infrastructure, deliver applications faster and more consistently to global end-users, and bring down costs,” said Orr. “Aryaka’s global SD-WAN solution delivers up to 40 times faster application performance to enterprise branch and remote users, while reducing their costs by up to 70 percent, and aiding their IT consolidation and cloud migration strategies. I’m thrilled to join Aryaka at a time when the company is aggressively marching towards an initial public offering (IPO).”