Aryaka appointed three new executives to its leadership team, bolstering its position in the unified SASE as a Service market. These include Pam Holmberg (chief people officer), Farzad Tari (SVP of corporate and business development) and Ken Rutsky (CMO).
“We are thrilled to welcome Pam, Farzad and Ken to our growing Aryaka team,” said Shailesh Shukla, Aryaka’s CEO. “Their extensive experience and proven track records in scaling high-growth technology companies will be instrumental in building the team and programs to drive continued growth, ecosystem expansion and leadership in the Unified SASE as a Service market. Adding Pam, Farzad and Ken to our outstanding product, sales and operational leadership team is a critical next step in our overall growth.”
Holmberg brings over 20 years of experience building and leading high-performing HR teams with Realtor.com, Veritas Technologies, Pivotal and NetApp. Before Aryaka, Pam was head of people at ThoughtSpot, an AI-powered analytics company where she was responsible for recruiting, HR operations, business partnering and employee engagement. With Aryaka, she is responsible for developing and implementing Aryaka’s global talent strategy to attract, retain and develop top talent to support growth.
“I’m excited to join Aryaka’s talented team and build upon the company’s strong culture of innovation,” said Holmberg. “Aryaka’s commitment to its employees is evident, and I look forward to developing and implementing a global talent strategy that fosters continued growth and success.”
New SVP of corporate and business development, Farzad Tari, meanwhile, has spearheaded billions of dollars of transactions, including two IPOs, six strategic exits and over 300 strategic partnerships on behalf of industry leaders such as Check Point, Imperva, F5 and Cisco. His expertise in cybersecurity and proven ability to forge strong relationships is critical in expanding Aryaka’s ecosystem and accelerating its go-to-market strategy.
“The Secure Network Access market is undergoing tremendous growth, and Aryaka is playing a pivotal role in this transformation with unified SASE as a service,” said Tari. “I’m eager to leverage my experience to expand Aryaka’s market presence, ecosystem and partnerships, enabling us to deliver even greater value to our customers, partners and investors.”
Finally, new CMO, Ken Rutsky is a Silicon Valley marketing leader with a proven ability to build categories and brands and drive business growth. His experience spans Intel, Netscape and McAfee, driving the marketing that put the secure web gateway business on a trajectory to grow from $50 million to over $300 million in three years. Prior to joining Aryaka, he ran a go-to-market consulting practice where he helped create over $15 billion in market valuation, including IPOs and successful exits for over a dozen clients.
“Aryaka is a leader and disruptor in Unified SASE, and I am excited to join this team,” said Rutsky. “The people, the product, and the market present a unique opportunity to leverage my experience in building market-disrupting categories and high-velocity go-to-market programs that accelerate success.”
For Aryaka’s Accelerate global partner program, click here.
