Unified SASE solutions company Aryaka announced record growth in partner-led sales for its managed SD-WAN and secure access service edge (SASE) solutions to businesses worldwide. At the close of its fiscal year 2023, Aryaka’s channel revenue accounted for 85 percent of the company’s overall sales, up from 73 percent historically.
“In 2022, Aryaka doubled down on its partner-led sales strategy with the relaunch of its global partner program under the Aryaka Accelerate banner,” said Craig Patterson, SVP of Global Channels for Aryaka. “We designed a program that would provide partners of all types with a more frictionless experience to capitalize on the growing demand for fully managed SD-WAN and SASE solutions.”
The number of partners actively selling Aryaka’s secure networking solutions increased across all regions – fiscal YOY (July 1, 2022-June 30, 2023). Active partners rose 34 percent in North America, 19 percent in Asia Pacific (APAC) and 17 percent in Europe, the Middle East and Africa (EMEA).
The rise in active sellers also had a significant impact on the global channel pipeline, which increased 88 percent, fiscal YOY. Regionally, the North American channel pipeline increased 113 percent and the APAC channel pipeline rose 167 percent. In turn, the strong pipeline has boosted channel sales performance.
A majority of the uptick comes from Aryaka’s DRIVE partners, which include technology services distributors (TSDs) AVANT Communications, Telarus, Intelisys and Bridgepointe in the U.S. and white-label reseller partners Deutsche Telekom in Germany and SoftBank in APAC. These strategic channel partnerships represented approximately 79 percent of Aryaka’s revenue.
“Aryaka’s partnerships are critical to our continued growth,” said Patterson. “We’re not selling widgets, but complex, secure global networks, so their recommendations are invaluable to businesses that are looking for a modern, agile alternative to legacy network providers.”
Other noteworthy channel developments in fiscal 2022-2023 include:
• New Global Channel Chief (August 2022)— The company promoted Craig Patterson to Senior Vice President of Global Channels to replicate his early success heading up channels in North America.
• Secure Web Gateway/Firewall as a Service Launch (October 2022) — Aryaka announced the next evolution of its Zero Trust WAN with the inclusion of Secure Web Gateway and Firewall-as-a-Service. The integration is the first to enable enterprises to easily enforce security policies across offices and remote users with unified control while delivering application performance and stability.
• New EMEA Channel Chief (January 2023) —The company named Jon Selway as Vice President of Channel Sales in EMEA. The 15-year channel veteran leads the Aryaka channel across the U.K. and Ireland.
• THROTTLE Program (January 2023) — Aryaka introduced Aryaka THROTTLE, an elite seller program that offers unprecedented sales and support to partners with designated marketing, customer service and business development resources. Notably, it offers access to business development reps (BDRs) for qualified lead generation.
• SASE for SMEs (March 2023) — Aryaka announced enhanced SASE for small to medium enterprises (SMEs) with entry pricing of less than $150 per site for managed services, including application optimization, network security, multicloud connectivity, and cloud-based observability and control — all supported by lifecycle services management.
• IGNYTE Reseller Program (April 2023) — Aryaka rolled out Aryaka IGNYTE, a reseller partner program for VARs and SIs across the globe, particularly in Europe, the Middle East and Africa (EMEA), that offers competitive pricing and discounts along with sales and marketing support focused on pipeline creation.
For information about becoming an Aryaka Accelerate Partner, visit here, email channelpartners@aryaka.com or call 877.727.9252.
